Things are usually very difficult during a recession. For starters everything becomes that much more difficult meaning that you have to dramatically multiple your efforts to get the same results you got before the recession came calling.
Multiplying your efforts in most cases will also mean multiplying your budget and the money you spend on your article marketing campaigns. For instance if you usually use the services of a ghost writer to generate your articles it means that you will have to pay them much more to do many more articles for you to get the same results.
The good news is that with the right article marketing strategy less effort will yield more for you… even in the worst of recessions. It may be hard for you to believe but you can get the same results during a recession with less articles than the ones you were using before the recession came. No kidding.
There is really just one simple thing you must include in your article marketing strategy.
You must have a system for harvesting email addresses from your articles.
Each article you produce in your article marketing campaign will get read by a handful of your targeted audience. If they are not ready to buy whatever it is that you are selling right away or are for some reason not fully convinced, you will have lost them for life.
This is why it is absolutely crucial that you find a way to harvest their email addresses. When you do this simple thing, everything changes dramatically. It means that most of the readers your articles get, no matter how few, will end up in your email list of prospects and you will keep in touch with them regularly. The more you familiarize yourself with them, the more willing they will be to purchase from you whatever it is that you are selling.
How do you legally get their email addresses? By simply offering them something valuable like a free report, an ebook or even a user’s manual for your product or service that they will receive regularly via email. Even frequent updates of your special offers can prove to be valuable to your target audience depending on your industry and the product we are talking about.
While it is true that it is a lot of hard work to maintain a list of prospects that you regularly send out emails to, the simple solution is an auto responder which automates most of the process. There are free auto responders out there that can do amazing things for you.
This is the most important single thing you will ever do in your article marketing strategy.
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