Marketing is About Ideas and More Ideas...

Marketing a home business is really all about ideas.

Some great ideas like pet tags hardly need any marketing while other businesses just require you to inform and educate the public on the possibilities like many smart NY lawyers have proved.

There are still other businesses which hardly require any marketing like investing in precious metals.

Although these are but very few exceptions and the rest of us mortals need to work extremely hard to create any impact with our marketing, great ideas will always save the day and can make a huge difference…

Quite often the idea is to turn your business into another pet tags situation where marketing becomes less and less visible or necessary. But make no mistake about it, although it can be done, it’s quite a challenge.

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Attention to detail is important and forgetting can be tragic. Can you imagine forgetting to send mother's day flowers when you've done it every year for the lasy 20 years?

The Most Important Secret to Huge Online Information Publishing Profits

You really don't need online college courses for this. Armed with only the secret you are about to read in this article, success in the tricky but extremely lucrative world of Internet Information Publishing is virtually guaranteed. If you have always relied on being employed, you'll never have to visit an employment agency again in your life.

It is nothing new. In the offline publishing heydays, many smart publishers used exactly the same secret to maximize on their revenues and to make huge fortunes.

The whole pink diamond rings secret is hidden in one simple question you must always ask yourself. (And you don't need to be in the precious metal market to ask this critical question). The question is;

What do you have?

Yep. That's it. Did I mention that it is simpler than renewing your auto insurance?

A few practical examples are in order here so that you can fully grasp this amazing secret.

Tabloid publishers are amongst the most hated group of people amongst celebrities. But many of them made huge fortunes by asking the simple question, what do I have that the public wants badly right now? Some tip-off from a Viagra lawyer? Rumors about some movie star’s latest fling? Or some dirt brought in by an angry and money-hungry former employee of some famous person. Publications like The National Enquirer, in the US and the notorious News of The World in the UK were able to successfully answer this key question many times. The result is that they were able to churn out stories that sold millions of copies of their publications every week which put millions of dollars into their bank accounts.

On The World Wide Web, a virtually unknown small business asked this critical question just six short years ago. They found that they really had very little. They had no Internet markets experience at all. All they had were some marketing principles that had worked offline. Direct marketing principles that is, which they had used to sell information products in the bricks and mortar world. They were told that these principles were useless online and would not work. On the net a different set of rules applied, the experts told them.

They decided to give it a shot anyway. After all they had nothing to lose.

That small business made $100 million in sales last year and is on track to increase that profit substantially this year. Now everybody is scrambling to copy their model and there are folks online now making money by simply trying to teach the successful business model used by this small business to others.

There is nothing wrong with doing this except that my view is that you are bound to succeed more quickly and make much more money by being you. The way to do that is to ask yourself the simple question, what do you have?

What You Have Doesn’t Have To Be Much
What you have does not have to be much. We have already seen that from the earlier example of a small business that ended up growing into a multi-million shilling enterprise within a very short time.

Here’s a simple example that may apply to you.

All you may have at the moment may be a free-hosted blog on relationships, for instance. Maybe you receive only a handful of hits every day. That’s all.

Here’s what can be done in this case. The idea is to generate revenue and create a hugely successful information product from the little that you have.

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Read the rest of this article in Christopher Kyalo's free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com

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Financial Jobs Are Not The Only Way To Earn Big Money

There are many ways of earning the sort of cash you would only earn from Financial jobs, online. However you will need to be prepared and willing to learn. You will also need to be patient as making a million dollars overnight is not practical. And most of all you will need to be able to find the right sites or blogs to help you.
This is one such blog. Make sure before you leave, you check out the numerous fascinating ezines that you can subscribe to.

Quality FREE and paid Money-Making Ezines Can Be Found Here

The valuable information-loaded ezines available through this blog are guaranteed to change your life. And just like Pet ID Tags will ensure that you never get lost in your quest for success.




===============Words of Wisdom
How cautious can a business be and still end up on the receiving end of vioxx lawsuits? All of life is a risk so better to take calculated ones all the time.

All work and no play makes jack a dull boy. Take in a movie like Neil Young: Heart of Gold to relax.

Take a little time off even if it is from stock option trading.

Articles Are Online Gold

Whether you choose to ignore it or not and whether you believe it or not, the fact of the matter is that articles posted free all over the net are the most powerful online advertising tool you will ever get anywhere. Articles can be as aggreassiv as Ortho Evra Attorneys. More powerful than even PPC (pay-per-click) ads in driving targeted traffic to your site, or even in selling your products and services online or promoting your affiliate program. No matter where you go, you just can’t beat the effectiveness of articles.

But you need to know exactly what to do to turn your articles into gold.

Get this week’s edition of Turning Articles Into Online Gold

Sneak Preview of Contents

# Case Studies Every Week: “How I gave up paid PPC ads for FREE articles, in fact my sales went up!” This is the sort of confession that we would never dare distribute as an article because nobody would believe it. So what we have here is an audio interview. Listen to it and you’ll be able to immediately tell that this is no careless hype or a lie.

# How to use text links in your articles to increase traffic to your websites by a staggering 200% or more. This is a detailed article that clearly shows you why text links are so much more effective than the usual resource box at the bottom of the article in driving traffic to your site. If you are already using articles for your online marketing, this secret alone will increase traffic to your sites by 200% or more.

# Free online tools to dramatically increase the daily readership of your articles.

# Tips and valuable secrets to help you quickly build up traffic to your site to thousand every day.

You can go for the free edition of this ezine, it also has very good content that will help you make more an amazing income from your online business using only free articles. BUT MORE ON THE FREE EDITION LATER.

The paid ezine edition of Turning Articles Into Online Gold (that contains the super amazing content described above) costs next to nothing. This is definitely an investment that will pay back many, many times over. Just select one of these options.

- One month’s subscription, 4 issues at only $3
- 3 month’s subscription, 12 issues at only $5
- 6 month’s subscription (24 issues) at this super saver’s rate of $7 works out to about 29.1cts for every weekly edition.

To order your copy simply send an email NOW to strongwallafrica at yahoo.com with the words “Turning Articles Into Online Gold” in the subject area. Send the subscription money via Paypal to the same email address and you will be well on your way to changing forever your fortunes online, whether you’re trying to make money from an affiliate program or any other online enterprise.

Order this amazing ezine NOW.


(CLICK here to get information on free ezine on marketing online using articles.)

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Catch the very latest political commentary on Kenya, hot investment destination in East Africa.

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Quick Tips on business, life, human nature...

Valentine's day flowers or valentine's day gift baskets can be a great business secret weapon. A sort of gimick campaign to show how much you love your customers.

Search Engine Optimization has changed and there's a lot more emphasis on one way links and the anchor text matters like crazy.

A lesson in human nature: Diamond engagement rings are special, offer one to a woman and she will carry the memory to her grave... even if she doesn't marry you.

An Ezine To Help You Make Thousand$ of Dollar$ From Adsense

Do you envy those super Adsense affiliates who make thousands of dollars every month, almost effortlessly from the Google Adsense program? You don’t need to anymore, now there is a weekly ezine packed with simple practical information and tips to help you quickly get up there with top-earning Adsense affiliates.

Get your copy NOW of the Pay Per Click Affiliate Report

Don’t waste another minute stop earnings cents and start earning solid dollars in a few easy steps that you will learn every week.


Get your edition of this week’s Pay Per Click Affiliate Report NOW

Sneak Preview of Contents

• Case Study Analysis: Meet The Adsense Affiliate who makes $42,000 a month. (confirmed by Google Adsense). He shares his indepth strategy and methods, which we analyze and simplify for you to understand and apply to your own Adsense site. Every week we analyze one case study and glean some amazing practical tips that you will be able to implement immediately and watch your Adsense earnings climb dramatically.


• Super Effective Traffic tools/Traffic secrets/Traffic tips: Every week we reveal little known but very effective traffic tools/traffic secrets/traffic tips to help increase the traffic to your Adsense site. Forget all the hype, you’ve heard about valuable keywords, without traffic, you’re going nowhere.


• Valuable Adsense keywords every week. You’ll never need to buy them again. There’s more than enough supply here every week to keep you going for quite a while.


• Adsense Writing Coach. Learn how to write brilliant Adsense-valuable-keyword-rich list articles and other content for your Adsense sites. The more content/pages you can create, the more cash you’ll generate in clicks, Make a heavy investment now that will pay for years to come. No previous writing experience required.

You can go for the free edition of this ezine, it also has very good content that will help you make more from Adsense. BUT MORE ON THE FREE EDITION LATER.

The paid edition of the Pay Per Click Affiliate Report (that contains the super amazing content described above) costs next to nothing. This is definitely an investment that will pay back many, many times over. Just select one of these options.

- One month’s subscription, 4 issues at only $3
- 3 month’s subscription, 12 issues at only $5
- 6 month’s subscription (24 issues) at this super saver’s rate of $7 works out to about 29.1cts for every weekly edition.

To order your copy simply send an email NOW to strongwallafrica at yahoo.com with the words “Pay Per Click Affiliate Report” in the subject area. Send the subscription money via Paypal to the same email address and you will be well on your way to changing forever your Pay Per Click Affiliate earnings.

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Use Low cost Text Links Today to Generate Highly Targeted Traffic And Improve Your Search Engine Positioning

Text links within valuable and interesting articles distributed to high traffic article sites are a very powerful online marketing tool. This is because of the following reasons;

# Folks greatly despise being advertised to online. Whether it is Blog SPAM or pop up ads, people will pay good money to have them blocked. Even information on the resource box at the end of an article is often viewed as an ad for the writer of the article and people are defensive when they read them. Live links within the text of an article are not viewed as ads at all and readers are much more likely to click on them. This is the reason why text links generate such a high click through rate.

# There is mounting evidence that leading search engines are clamping down on reciprocal link abuse. Text links offer a clean, valuable one way link that should help your site dramatically improve its’ search engine positioning in the coming weeks and months.

# So text links are both valuable short-term and longer term marketing tools. In the short term they will generate loads of targeted traffic for your site, in the longer term they will ensure better search engine positioning for your site/blog.

For only $19 you will get 5 text links (maximum of 2 links per article posted at one site) within words in relevant articles and posted at relevant high traffic article sites and blogs that point to your website or blog. What’s more, these links are bound to experience a viral effect as the articles with your text links get re-posted all over the web over time. So from an initial 5 links, they will multiply to 50, 500, 5000 and even more over time. This is because the rule with articles posted at article directories and ezines is that they can be re-used as long as they are kept intact as they are, complete with the resource box.

Don’t waste another minute. A journey of a thousand miles starts with a single step. Send your site url NOW as well as the keyword or keywords you want used with "Links" written in the subject area and $19 for every 5 links via Paypal to strongwallafrica at yahoo.com.

You start with only 5 links (only $19) or you can try out 50 links to start with ($190) and monitor the huge difference it makes to your traffic volumes, almost immediately.

Self-publishing Your Online Articles Can Make You A Fortune... How to get the best-selling Special Report FREE!

If you click on the title below, you will find this Special Report about self-publishing your way to serious cash using brief articles or your online content, being offered for sale and the truth is that more and more people are paying good money for it.


5 Ways To Earn Endless Streams Of Income For Years To Come From A Single Article


BUT NOW by following some very simple instructions you can actually obtain this amazing life-changing Special Report on self-publishing for FREE, without having to pay a single cent. All you have to do is to refer 3 friends you know will be interested in this special report. Nothing more.

Don’t waste another minute, just follow the simple instructions below NOW:-

1) Simply come up with the names of three friends you know will be interested in our self-publishing Special Report.

2) Send an email to freespecialreportz at yahoo.com with the words "Send special report" in the subject area and within your email message list the names of the three friends you know who will be the most interested in the special report. Also list their current email addresses.

That’s it, we’ll then send you this amazing self-publishing Special Report FREE. Hurry and send your email today, before we get swamped and have to discontinue this AMAZING offer. Who knows, chances are that you may be one email away from your online breakthrough through self-publishing simple articles.

Turn Your Home business Content Into Cash

As a home business it pays to always make sure that there is no waste and that you are maximizing on the use of your available resources and assets.

One of the assets you are bound to have in plenty is some nice content at your site. Did you know that you can make hefty profits from that valuable content you paid a web content provider or online writer to get done for you some time back? It’s absolutely true. In fact there are 5 different ways that you can cash in on your current content lying around at your site getting stale.

You see the web really puts a premium on creativity and creative people, and only the creative thrive and end up making lots of cash online. There are really no two ways about it. Failing to be creative online is like a person with Lactose intolerance going to a dairy products feast, it becomes a total mess.

But the good news is that it is easy to get creative, sometimes all you need to do is read the loads of good information online, like this article and find ways to apply it to your business. Use the link below to read the amazing article that gives you details on how to turn your content into cash.

5 Ways To Earn Endless Streams Of Income For Years To Come From A Single Online Article

Why Do Small Businesses Try To Market Like The Big Boys?

Why is it that even in this Internet age, many small businesses are making every effort to pretend that they are big? It doesn’t make sense to me when everybody online is looking for low cost, reasonable quality products and services that can only be supplied by a tiny business with tiny overheads? It doesn’t make sense to me when most folks online are looking for the personal touch from a one-man-show or one-woman-show enterprise that cares enough to do small things that make a huge difference like send flowers to thank a client for their business.

To Make Money From Adsense You Need Quality Content

There are two vital things you need to make money from Adsense. Traffic and valuable keywords. You need quality relevant content to generate targeted traffic to your site. See detailed tips at my other blog on how to use articles to generate traffic; http://big-online-story.blogspot.com

To attract the right valuable ads to your site you will require well-written articles using the right keywords.

So, in other words, you will require a good writer, if you do not have writing skills yourself. And even if you can write, you may be too busy. The hindrance of course has always been the cost. Many writers cost too much and deliver too little.

This writer is fast, makes his money from volumes and will charge you only $9 per article. His services are such that some clients send flowers with their payment. Reach him NOW at ckyalo at yahoo.com

$9 per article experienced writer available

I offer quality online writing services at $9 per article (300-400 words). I'm a very experienced writer and I've handled various online clients and provided articles for the launch of many new sites. I have also been responsible for helping many sites and blogs gain high traffic within a very short time.

One of the huge advantages I have is that I understand online marketing and just how powerful writing can be as an online marketing tool (read my other blog http://big-online-story.blogspot.com

I accept payments through various options including Paypal.

Contact me now for further details at strongwallafrica at yahoo.com

Another option to consider...

Alternatively, you can post your request for an article at a site where some of the best online writers in the world will write the article and bid their price. You can then select the article you like best at the price you like best. Go to the site now and register and you will be given the simple instructions on how to request for an article. Please use the link below to get there.


http://www.constant-content.com/index.php?refid=http://big-online-story.blogspot.com&bid=BannerID

Revealed - the most effective internet marketing traffic generation site to place your free articles in

One of the things I do in my internet marketing, and which you must also do when using articles to generate traffic and profits to your site, is to carefully monitor where your traffic is coming from.

There is no excuse for not doing this because there are plenty of free tools online that will effectively monitor where the visitors to your site are coming from.

Monitoring your traffic makes your internet marketing very powerful because you can dramatically increase your results over a very short time by simply doing more of what is working while discarding what is not working for you.

Sites that allow for free article posts quite often make amazing claims about the traffic they are receiving and how effective it is placing articles at their site. This is one of the things you should never forget about the net. Talk is cheap, very cheap. But sadly talk and claims will not get me traffic at my site.

A while ago I started noticing the constant appearance of a certain site in the log of visitors to my blog. They were virtually appearing every other day without fail. This was happening at my main internet marketing blog (http://big-online-story.blogspot.com). I quickly checked with my other blogs. To my delight the effect was the same, this particular site just kept on appearing again and again.

I noted that it was a web site where I had posted an article or two, ages before. I think what had upset me about them was the fact that they had a very strict rule of not allowing affiliate links in articles posted at their site. At that time, there was a particular affiliate scheme that I was aggressively promoting in my internet marketing. They also insisted on approving articles before they could be made active at the site.

Being the impatient guy I was (not good for anybody involved in internet marketing), I decided that it was not worth all the trouble. So I never made any other posts at the site. Big mistake, the visitors log at my blog was screaming at me.

You can guess what I did next, I rushed back to the site and started posting like crazy. And predictably traffic at my blog that could be traced back to my articles at the site increased further.

The site is Ezinearticles.com. It still gets me more traffic than all the other sites where I post. In fact you would need to get the traffic from those other sites, put them together and then multiply by at least three to get the traffic volume I receive from Ezinearticles.com alone.

Other good internet marketing sites for posting your articles to are goarticles.com and ideamarketers.com.

Remember that the other desirable effect you want from your internet marketing article posts is a viral effect where your articles will quickly be re-posted at dozens of other sites all over the net. The two other sites I have mentioned are very good at getting you that particular internet marketing effect.

Your article resource box will kill or lift your internet marketing

In my internet marketing articles I always spend the least time on the actual writing of the articles.

I will spend more time on the headline and the vast majority of the time I will usually spend on the resource box. I have tested a large amount of different resource boxes. At the end of this article I will show you my most effective resource box. The one that has been responsible for pulling in the highest amount of business for me.

The resource box is a key part of any internet marketing strategy that uses articles.

A brief word here on why headlines are so important, before we move on.

When you are surfing how do you make a decision on where to go next or on which article to click on? The headline of course. The simple truth is that even the best article in the world has a very slim chance of getting read if the headline is not attractive and enticing enough.

In internet marketing, after your reader has read the article, the most important thing is the resource box, because it suggests what he should do next. Many resource boxes ask people to visit web sites, but they do not give a reason why. Or a good enough reason. This is poor internet marketing.

“Visit our web site for more information,” is very weak.

Even the cocky attitude of simply writing the web site address and then hoping that your article was devastating enough to drive hoardes of traffic to your site, hardly works.

Visit our web site for free web site templates is better internet marketing and should be attractive to the target market such an article will be looking for.

The other thing your resource box should do is establish an image for your business. In internet marketing, you should know that people generally do not trust new businesses that they have just met online. So you need to say something in a few brief words that will instantly give you the right image in the eyes of your target market to give you a better chance of selling.

I started off my resource box writing that I had almost 20 years experience in marketing and creative writing. It was not effective internet marketing because I guessed that although the people reading my articles appreciated the tons of experience, they were more interested in how effective the whole thing was.

So when I changed the first line to read, “Christopher Kyalo has made money online by using articles as his only marketing weapon...” the response shot up almost instantly. I could almost read the minds of my readers saying to themselves, let’s see how he did it.

The second part of this article gives you my most effective and successful resource box ever. To date I have continued to test several, but I am yet to find a more effective one. I am still trying, that’s how internet marketing is supposed to be practised.

Part II
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Just to prove to you how important your resource box is in internet marketing, I will tell you a brief story of what happened to me.

After a while doing articles and posting them at various sites, I discovered a powerful internet marketing method of increasing the effectiveness of my articles. This is by setting up a blog and posting your articles there. Getting traffic going to a blog is relatively easy (read my internet marketing articles on this subject at my other blog; http://big-online-story.blogspot.com
for tips on how to do this.

There was plenty of evidence to prove that the move had multiplied the number of people reading my articles many times over. Still the response rate reduced drastically until it reached a stage where I could go for several weeks without getting any business as a result of my internet marketing articles.

By this time I already had my regular handful of clients who were putting the bacon on the table for me. But still it was a cause for great concern for me because I had learned the lesson over the years that a business that is not growing, is shrinking.

I soon found the culprit. It was my resource box.

I will now show you my most successful internet marketing resource box to date, as I promised. Here it is.

**************
Christopher Kyalo has made money online using free articles as his only marketing. Email him now at strongwallafrica at yahoo.com for a free powerful article on your business, no obligations. Or write for his free email course on how to use articles to drive lots of business and traffic to your site.
*************

100 per cent of my current regular clients came to me through this nugget of a resource box. I have tested dozens of other resource boxes, but to date non has come anywhere near this one in driving business my way.

Notice that the main aim is to get contact with the client. Some will write to get my web site or blog address because lots of folks are very hesitant to give out their email addresses these days. Still this gives me a chance to be in regular contact with the client without anybody ever accusing me of SPAMMING. A couple of people will write for the free service and I will have an excellent opportunity to prove myself.

Spend lots of time on your resource box, your internet marketing depends on it.

(You can read about how to use articles combined with your resource box to create very effective online marketing that will even help market any affiliate program without you having to spend any cash on ads. Find the article at this link:-

http://big-online-story.blogspot.com/2005/05/effective-affiliate-marketing-using.html

Some interesting content you will find at the blog; http://big-online-story.blogspot.com/

* A web traffic secret guaranteed to give you 16,807 visitors to your blog on a regular basis
* Write a single article and get loads of free traffic to your blog or web site
* How to make money from affiliate programs without spending a single dime on ads

Before you can effectively market your home business, you need to consider debt consolidation

Debt consolidation? Seems like a mighty strange title for an article in a blog about marketing a home business, does it not? But there is a simple explanation.

Over the years I have found that a sizeable percentage of the people attracted to my services of marketing with little or no ad budget, are mostly people with serious cash problems. Many of them are in debts and believe that if they can find an effective way to market their business and sell like crazy, they will pay off their debts and ease off the pressure that they are feeling. In other words they believe that marketing can be an effective debt management tool.

NO WAY. It can’t be done.

It is sometime very difficult for me to get the courage to tell them the truth in their faces, especially when I imagine how desperate they are. I was there myself so I fully understand.

There are several reasons why this thinking is not correct

1) Successful Marketing happens when somebody is relaxed

For you to be successful with your marketing, especially while using the methods in this blog, you will need to be totally relaxed. This is the only way you can be able to do the daily analysis of what you are doing and have the creative juices flowing to deal with the various inevitable obstacles until you have your cash machine up and running.

Believe me, I tried it myself, it cannot be done when you’re worrying where the rent will come from or if you will find your car still in the car park at the end of the day.

2) If you are in debt a debt management solution is the priority not marketing.
There was a time that billionaire publisher Rupert Murdoch was in a serious debt problem and for a moment it looked like his empire would come crumbling down. He got out of it by getting his loans rescheduled (very similar to debt consolidation). Still my point here is that Murdoch who is a marketing genius (love him or hate him) did not indulge in some marketing campaigns for some of his highest grossing newspapers or media houses. He dealt with his debt first. And so should you.

3) Debt is a bottomless pit which will swallow your marketing
Many people do not take debt management with the seriousness it deserves. The blunt truth is that debt is a bottomless pit that will easily swallow you and all your smart marketing. The solution to debt can never be marketing. It is debt management and debt consolidation is a good place to start.

Contrary to what many people think debt consolidation is not another loan.

Debt consolidation is a process in which debt is restructured into one low, manageable monthly payment. It also helps a person dramatically reduce what is owed and thus reduce the interest accruing.

Debt consolidation is trying to restore some breathing space to your life so that you can get something done.

Effective home business marketing using articles

Every day thousands of people join home business opportunities (many more than those that purchase diamond jewelry) and yet every day thousands more get discouraged and give up trying to make money from their Home businesses.

Still, thousands others make some serious money from their very successful home based businesses. I make good money from my home business by mainly using articles as the main part of my home business marketing strategy.

But what is more is that there are plenty of other guys out there doing the same, although some of them use more expensive methods than free articles.
So what is the difference between the frustrated and the successful home business owners?

The difference is that the top earning home businesses have a marketing system for generating a constant supply of leads or traffic to the web sites they represent. In contrast, the ones who do not make any money do not have any system. They often just sit back and wait for things to happen. Sorry folks the hype is just not true. You have to put in some effort! Even to make money from precious metals, you will have to keep a close eye on silver prices for sometime.

In this first article in a series, we will deal with 3 key factors one needs to address to launch a successful home business marketing strategy using articles that can work for virtually any home based business opportunity.

1) You must know what works and what doesn’t.
The problem with most home business programs is that you will not be able to know where your traffic is coming from. Online that is a disaster. It is like flying an aircraft blind. Sooner or later you will crush.

A good solution is to start a blog with an identical topic to your home business program. There is always something interesting related to every boring topic you can think of. We even have accutane lawsuits. Use a good site meter to carefully monitor the traffic you are receiving. You can then easily refer the people who visit your blog to your affiliate site. To make your blog even more interesting you can carry Google Adsense pay per click ads. This way you can have some income even as you build up your affiliate program. Use the articles that you are posting elsewhere on your blog.

While generating revenue from your blog, do not lose sight of your main objective which is to monitor what articles posted at which web sites are bringing in the most traffic. You can then use this information to constantly improve on the volume of traffic headed to your affiliate program site.

This is yet another reason why it is so important to select a home business opportunity based on a subject that you are personally interested in. Maybe closely linked to a hobby you really love. Only then will you have the enthusiasm to constantly come up with various new ideas to market your home business and have the passion required to regularly test and improve and also enjoy doing so.
See my other articles on how to write effective articles and where to post them.

2) Write consistently.
Some people will briefly post a few articles and then throw in the towel. What a waste. Not only do they lose the benefits of the viral effect all good articles enjoy on the net (of getting posted and reposted all over the place.) but they will also end up wasting a lot of their valuable time. Time is a very valuable resource, imagine spending so much of it on something and not then you abandon it and end up not having learned anything?

The other thing is that for traffic to rise and continue doing so, you will have to be very consistent with your posting.

3) Use keywords to increase traffic.
Ignore keywords at your own peril. Keywords are the currency of online content. You will only enjoy 5% of the effect or even less, if you do not pay attention to keywords.

Look for keywords that are rising in popularity but do not have too much competition yet. That way you will have a fighting chance of pulling in traffic from the search engines, which is the most effective affiliate marketing method so far. This can easily be done using search engines and testing various keywords to see what results you get.

The effectiveness of search engines is the reason why many successful affiliates buy pay-per-click ads as the core of their affiliate marketing strategy. However since you are doing your affiliate marketing with articles, you will need to work a lot harder to place your keyword-rich articles in as many web sites as possible. Done properly it can be just as effective.

For example 10 keyword-rich articles placed in 50 different sites and viewed by an average of just two people per day on average will give you 1000 hits per day. If 20 per cent of these people make it to your affiliate site every day that is 200 serious visitors a day. Enough to make most affiliate programs work well for you.
Please do not take these figures too seriously. It also depends on a lot many other factors which we will discuss in future articles.

Lazy home business owner’s way to get customers

No matter how big or small your home business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.
All firms are careful to have elaborate accounting, production and transport systems. And yet there is no system to handle the most important aspect of all – sales.

Nothing moves until a sale is made, remember?

Systems make work easier. A selling system guarantees any home business a steady flow of new and repeat customers. The introduction of a selling system has changed fortunes, literally overnight. Sample these brief case studies;

A struggling home business monthly magazine was on the verge of shutting down when they took on a consultant who introduced a simple system to sell advertising space (the main source of revenue for the business magazine.) Within 2 months, the magazine was turning a profit and within one year sales increased by over 500%.

In the mid eighties nobody believed it was possible to sell computers in cash-strapped Africa. People not only didn’t know how to use them but even if they did where would they find the cash? The result was that computer dealers sold very few computers, mostly to large companies, at obscenely high profit margins. A new home-based company entered the market with a simple selling system that involved packaging a low cost entry-point computer. They sold so well that they revolutionized the entire market forcing margins to come down dramatically.

A well-established home based energy firm specializing in solar was doing very well but wanted to do even better. They reluctantly hired a consultant, more out of curiosity because they did not believe what he was saying about selling systems. The consultant quickly discovered that the real “hot button” for solar consumers was being able to run a Television. He thus created a selling system that linked solar to the most popular soaps. Sales increased by over 50% in a single month.

A struggling home based newspaper business could hardly sell its’ minimal 1,000 copies print run. A selling system was set up to distribute the publication using flyers. Sales shot up to 120,000 copies within a very short time.

The examples are endless. As the world marketplace is continually shrunk by technology and as competition increases, businesses will find it more and more difficult to survive without an effective selling system that clearly lays out a procedure to attract leads and prospects and to then turn some of those leads into paying customers.


Christopher Kyalo is a writer/marketing expert. Write to strongwallafrica at yahoo.com NOW to receive a free report on how you can market your home business better.

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A simple system that turned a bankrupt home based magazine into a cash machine in weeks

The two principal shareholders of the small home based magazine stared back at me in disbelief as I calmly explained the simple rescue plan we would use to save the ailing business monthly. Exhaustion and desperation were written all over their faces and in a way I felt pity for them.

The pair had already lost a small fortune in just one year of operation. The only reason why they had not shut down the damned thing was that they were hoping for some miracle that would recover at least half their life savings.

But then theirs is the story of hundreds of thousands of would-be-entrepreneurs the world over who continue to launch thousands of new magazines every year without the very special skills that are required to run this complex and yet extremely potential business.

All they had left at this bankrupt magazine now was a small demoralized sales team ready to quit the moment they found jobs elsewhere. No reporters, no writers, no budget to get good writers on board.

I quickly called a meeting and tried to inspire the shabby remnant, assuring them that the magazine was now in good hands and that things would improve. Luckily they did not sense the cold fear creeping up my spine nor did they seem to realize that I had already broken into a cold sweat. In business there are no guarantees – you win some and you lose others. What right did I have to make all these promises? What if I failed in this assignment?

I proceeded to swiftly train the handful of sales people and changed them from advertising sales persons into “reporters”. They were to go out and gather information.

Gather information!? When you need revenue so badly?

Hold your horses and read on.

We developed a simple system consisting of the following steps,

1) “Reporter” calls up a potential client and books an appointment for an interview.

2) I accompany them to the interview and I do both a thorough and professional job of it.

3) After the interview, we make an editorial decision whether the material merited a feature article in the magazine or not. And if it did whether the story will end up being positive or negative. (Any publisher will tell you that bad news sells much better than good news.)

If it merited a positive story, we would go ahead and write the story and then later approach the same client to book an advertisement so as to get a double maximum impact in the same issue. Alternatively they would have their advertisement appear in a future issue.

4) If the story was negative we could not approach the source to place an ad in the magazine. We would instead go ahead and write our big story with a little additional research from other sources. The reporter would then approach a competitor to the business in question (who was not in the same mess) for an advertisement.

5) Other times an interview supplied us with a tip to pursue another company or organization for a lead story, which we would also do.

Using this simple system that maximized on the meager resources that were available, we literally killed two birds with one stone. The sales team were able to get very good quality leads for advertising sales and turned most of them into much needed solid sales. The big secret here is that they were able to use the writer’s interview session to build rapport with the client/news source.

Secondly, in the process we were able to do quality research work for all the stories we carried in the magazine which improved our readership and the confidence of advertisers as well on the quality of the monthly business publication.

This was of course combined with some careful house-keeping where we kept a very careful eye on costs by designing a system that would monitor costs on a daily basis. Within 8 weeks the magazine was making a profit and in one year, if you came calling, you would not believe it was the same previously dying magazine.

Of course it was all made simpler by the fact that we were dealing with a business magazine, because this type of magazine is in the unique situation where the newsmakers can also be the main advertisers.

Magazines can be very profitable. They can also be huge cash drains. It all depends on you doing the following;

Creating workable systems for generating revenue through selling advertising and other systems for generating revenue from subscription and single copy sales. The systems you create must be so simple that the staff training required will be minimal.

It’s as simple as that. And that’s exactly how I turned around an ailing home based business magazine.

Christopher Kyalo is a writer/marketing expert.
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