Friday, May 11, 2012

Where To Get Plenty of Unique Fresh Original Content For Free

Webmasters and even bloggers fret over content all the time and usually end up hiring some writer and paying for some rather lousy and inappropriate articles that do not quite fit in.

And yet for a small business site with limited resources paying for a reasonable amount of content can be a major challenge. No the amazing thing here is that chances are that you have gone through all this suffering and yet there is plenty of unique fresh original content staring at you in the face and it is all free, only that they just can’t see it.

Let me explain. If you have been running your business for any length of time you will have received email from prospects making enquires about your offering. If you have a handful of customers chances are that you have an angry email or two bitterly complaining about something.

If you take a closer look you will find that you replied to all these emails. Lengthy descriptive emails that you wrote in an effort to fully answer the questions put to you.

Would you believe that all that beautiful, original fresh content is lying around in your email account gathering dust while your website or blog hardly has any content on it?

What is so difficult cutting and pasting these emails onto a word processor, writing a brief introduction, doing a little editing? When this is done you will suddenly realize that what you have is a unique, fresh, brand new article done and ready to be posted.

If you have had your site for sometime now chances are that you will have hundreds of these emails. Guess what? That means hundreds of articles lying around somewhere in your computer while you suffer desperately looking around everywhere for content.

It is important for you to realize that content that you generate in this way is extremely valuable because it I based on the actual needs of your prospects and customers. You can be sure that for every single person who took the time to write in there are hundreds and maybe even thousands of others with the same query who never got round to shooting you an email.

This is an excellent technique which will ensure that you never run out of content for your site. The beauty of it is that you do not even need to do a lot of thinking coming up with topics for the articles that you want to post on your site. All that work has already been done for you by your very own customers and prospects who have written to you with your queries. And you have already written the most important parts of those articles and so they need very little time and attention from you and they will be ready to be posted.
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Tuesday, April 17, 2012

DISCLAIMER

To keep this blog going I will from time to time to time accept advertisements/links and other opportunities to generate income. I will however always play by the rules and endeavor to keep my blog as interesting and engrossing as possible to my readers.

Sunday, September 18, 2011

Brilliant Business Idea: Low-cost CCTV using a website

Security is a very big issue in Kenya and most parts of the world just now and the situation is bound to get only worse in the foreseeable future. There is plenty of evidence to suggest that many Kenyans have taken to electronics and technology to help protect their property and lives. The only big draw back is the cost. And that is why this idea is sure to take off like a rocket headed for the moon.

These days there are very cheap cameras around (using the same technology as those cheap webcams people have on their PCs.). It will not be too difficult to install these tiny cameras that are supposed to be concealed for maximum effect, and then linking them to a website. Your clients will have access to monitoring their locations by signing into the website. By linking to a website the cost of CCTV comes down dramatically because they don’t need wiring and TV screens on site. It also means that your profit margin can be much higher.

To ensure that your clients still have access even when there is a power outage, advice them to purchase laptops (which can easily stay on for an hour after the power has gone) and then also invest in a small car battery and inverter to provide power for longer periods of power outage. This is important because criminals may sabotage the electricity so as to avoid detection. They have done this in many instances.

Selling System

This is the kind of idea that you can break the bank with and you should not charge too little for it. So these selling systems are NOT designed for those who will charge way too little for it.

a) Install cameras for free at the clients you have targeted. Obtain permission for this and then give them a brief demonstration your fee for the service etc. then book another appointment for a week later to come and remove your camera unless they sign up.

b) Co-ordinate with police stations and get reports of burglaries and break ins in the area where you are seeking clients. Visit these locations to offer your sympathy and condolences and your offer of free CCTV for a week after which the clients will have to either pay for the service or you take away your cameras.

This is just one out of the 101ideas contained in the book 101 Brilliant Business That Will Thrive In Kenya.

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Monday, June 20, 2011

Can You Find Hidden Profits in Your Business?

What really makes the difference between a really profitable business and one that never comes anywhere near its’ full potential? I will give you a clue; it is something that Google does... a lot.

The difference I am talking about is simply this; there are those entrepreneurs who are constantly trying out new things and there are those who are terrified of risk—any small risk. In my time I have met many of the latter type. Such people have no business being entrepreneurs if you ask me and indeed many of them no longer are. Those who are still in it are limping along 20 years later. I have also met a few of the former type, actually they are very few. Too few true entrepreneurs.

Admittedly if you are reckless enough to keep on trying new things on your already profitable business you are bound to fail many times and naturally this is very embarrassing. Indeed if you carefully examine Google, you will discover that it has had very spectacular failures in its’ continued “reckless” efforts to always try out new things.

But out of every 99 “reckless” failures comes one spectacular success that cancels the failures and gives you untold wealth and profits. Oh yes, it happens all the time. And that, you can be sure of. The problem here is that most folks who call themselves entrepreneurs don’t have the stomach for those 99 failures. In fact you should ask yourself a simple question; have you tried out 99 new things in your online business over the last year? Over the last 5 years? Okay that is too many. Have you tried out half that number? 25 per cent of that number? That is precisely my point and it is the reason why there are not too many Googles around.

Consider that Google is a $US100 billion company that did not exist barely 12 years ago. Here is what the founders Sergey Brin (37) and Larry Page (38) had to say in September 2003 in a talk they gave to hundreds of Israeli students at a high school in Israel.

“Have a healthy disregard for the impossible… You should try to do things that most people would not.” –Larry Page.

“The only way you are going to have success is to have lots of failures first.”
-Sergey Brin

Google is not a $US 100 billion company for nothing and they have done a lot of interesting “reckless” things. The propensity to take risk on one hand and the fear to risk anything is the huge difference between entrepreneurs who limp along and those who reach the moon.

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Sunday, June 19, 2011

Article Marketing Strategy During A Recession

Things are usually very difficult during a recession. For starters everything becomes that much more difficult meaning that you have to dramatically multiple your efforts to get the same results you got before the recession came calling.

Multiplying your efforts in most cases will also mean multiplying your budget and the money you spend on your article marketing campaigns. For instance if you usually use the services of a ghost writer to generate your articles it means that you will have to pay them much more to do many more articles for you to get the same results.

The good news is that with the right article marketing strategy less effort will yield more for you… even in the worst of recessions. It may be hard for you to believe but you can get the same results during a recession with less articles than the ones you were using before the recession came. No kidding.

There is really just one simple thing you must include in your article marketing strategy.

You must have a system for harvesting email addresses from your articles.

Each article you produce in your article marketing campaign will get read by a handful of your targeted audience. If they are not ready to buy whatever it is that you are selling right away or are for some reason not fully convinced, you will have lost them for life.
This is why it is absolutely crucial that you find a way to harvest their email addresses. When you do this simple thing, everything changes dramatically. It means that most of the readers your articles get, no matter how few, will end up in your email list of prospects and you will keep in touch with them regularly. The more you familiarize yourself with them, the more willing they will be to purchase from you whatever it is that you are selling.

How do you legally get their email addresses? By simply offering them something valuable like a free report, an ebook or even a user’s manual for your product or service that they will receive regularly via email. Even frequent updates of your special offers can prove to be valuable to your target audience depending on your industry and the product we are talking about.

While it is true that it is a lot of hard work to maintain a list of prospects that you regularly send out emails to, the simple solution is an auto responder which automates most of the process. There are free auto responders out there that can do amazing things for you.

This is the most important single thing you will ever do in your article marketing strategy.

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Saturday, June 11, 2011

Life is Filled With Stress

Life in this ultra-modern hi-tech world of today is filled with the kind of stress that make stress disorder something that is very common and doctors have to deal with it all the time. Chances are high that most folks who read this have had to be treated for stress at one time or another and have taken Zofolt. This is the reason why a Zoloft Lawsuit is not too far-fetched a possibility for anybody.

Incase you did not know it, Zoloft is a drug used to treat major depression, obsessive-compulsive disorder, post-traumatic stress disorder, premenstrual dysphoric disorder, panic disorder, and social anxiety disorder.

Email Article Marketing

If you have a business that has a listed email address then chances are that you usually receive plenty of emails from would-be-clients. The emails will ask questions, usually doubts that your prospective clients and customers have about your product. Your replies will be in your email outbox. I bet you didn’t know it but this is without doubt a gold mine. You can turn it all into pure gold when you articles to market your businesses. Especially if you want to sell more product from doing less writing of articles. I have had experiences in the past where a single article created from somebody’s email account has sold a promoted product beyond anybody’s wildest expectations.
READ MORE.

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Write less for much more traffic.

Friday, June 10, 2011

Article Marketing Strategy: The Email Secret

Did you know that your email account contains a powerful article marketing secret that is capable of having a major impact on your online promotional and marketing efforts?

Imagine for a moment that you were a salesperson for the product you want to promote using article marketing. One of the most effective ways to sell is to master the conversation you usually have with prospects in the selling process. These conversations contain stuff like the questions your prospects usually ask before they buy and the objections they raise before they finally make a purchase. Obviously they will only make a purchase after you have successfully put their doubts to rest. Because the truth is that no prospect will buy from you when they still have some misgivings, doubts or unanswered questions.

For an online business this fascinating conversation goes on via email. If you have a business then you usually receive plenty of emails from prospects. The emails will ask questions that are not clear on your website, doubts that your prospects have about what your product can do for them and so on. In your email outbox will be the answers that you give to your prospects and customers. This is without doubt a gold mine that most people who use articles to market their businesses often ignore. But at least a few smart webmasters use these questions and answers to update their FAQ (Frequently asked questions) section on their websites.

This is the perfect section of a website to start your article marketing from. Especially if you want to sell more from doing less writing of articles. I have had experiences in the past where a single article created from frequently asked questions has sold a promoted product beyond my wildest expectations.

The longer your business has been around the more “conversations” you are bound to have in your email account which means you should be able to generate more articles But even if your business is new take heart because we are talking about getting a lot of traffic and clients from writing less articles than folks usually write. In other words you don’t need very many articles to start enjoying the fruits of your article marketing. You can create your own FAQ section even before you start having real customer enquiries. This can be done by anticipating what your customers concerns will be.

Articles are much more powerful than most folks realize and if written using the powerful marketing strategy revealed in this article you will without doubt end up very pleasantly surprised about the results.

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Write less for much more traffic.