Thursday, May 05, 2005

Effective home business marketing using articles

Every day thousands of people join home business opportunities (many more than those that purchase diamond jewelry) and yet every day thousands more get discouraged and give up trying to make money from their Home businesses.

Still, thousands others make some serious money from their very successful home based businesses. I make good money from my home business by mainly using articles as the main part of my home business marketing strategy.

But what is more is that there are plenty of other guys out there doing the same, although some of them use more expensive methods than free articles.
So what is the difference between the frustrated and the successful home business owners?

The difference is that the top earning home businesses have a marketing system for generating a constant supply of leads or traffic to the web sites they represent. In contrast, the ones who do not make any money do not have any system. They often just sit back and wait for things to happen. Sorry folks the hype is just not true. You have to put in some effort! Even to make money from precious metals, you will have to keep a close eye on silver prices for sometime.

In this first article in a series, we will deal with 3 key factors one needs to address to launch a successful home business marketing strategy using articles that can work for virtually any home based business opportunity.

1) You must know what works and what doesn’t.
The problem with most home business programs is that you will not be able to know where your traffic is coming from. Online that is a disaster. It is like flying an aircraft blind. Sooner or later you will crush.

A good solution is to start a blog with an identical topic to your home business program. There is always something interesting related to every boring topic you can think of. We even have accutane lawsuits. Use a good site meter to carefully monitor the traffic you are receiving. You can then easily refer the people who visit your blog to your affiliate site. To make your blog even more interesting you can carry Google Adsense pay per click ads. This way you can have some income even as you build up your affiliate program. Use the articles that you are posting elsewhere on your blog.

While generating revenue from your blog, do not lose sight of your main objective which is to monitor what articles posted at which web sites are bringing in the most traffic. You can then use this information to constantly improve on the volume of traffic headed to your affiliate program site.

This is yet another reason why it is so important to select a home business opportunity based on a subject that you are personally interested in. Maybe closely linked to a hobby you really love. Only then will you have the enthusiasm to constantly come up with various new ideas to market your home business and have the passion required to regularly test and improve and also enjoy doing so.
See my other articles on how to write effective articles and where to post them.

2) Write consistently.
Some people will briefly post a few articles and then throw in the towel. What a waste. Not only do they lose the benefits of the viral effect all good articles enjoy on the net (of getting posted and reposted all over the place.) but they will also end up wasting a lot of their valuable time. Time is a very valuable resource, imagine spending so much of it on something and not then you abandon it and end up not having learned anything?

The other thing is that for traffic to rise and continue doing so, you will have to be very consistent with your posting.

3) Use keywords to increase traffic.
Ignore keywords at your own peril. Keywords are the currency of online content. You will only enjoy 5% of the effect or even less, if you do not pay attention to keywords.

Look for keywords that are rising in popularity but do not have too much competition yet. That way you will have a fighting chance of pulling in traffic from the search engines, which is the most effective affiliate marketing method so far. This can easily be done using search engines and testing various keywords to see what results you get.

The effectiveness of search engines is the reason why many successful affiliates buy pay-per-click ads as the core of their affiliate marketing strategy. However since you are doing your affiliate marketing with articles, you will need to work a lot harder to place your keyword-rich articles in as many web sites as possible. Done properly it can be just as effective.

For example 10 keyword-rich articles placed in 50 different sites and viewed by an average of just two people per day on average will give you 1000 hits per day. If 20 per cent of these people make it to your affiliate site every day that is 200 serious visitors a day. Enough to make most affiliate programs work well for you.
Please do not take these figures too seriously. It also depends on a lot many other factors which we will discuss in future articles.

3 Comments:

Blogger Lose Weight said...

chris, you have a great blog here. Effective home business marketing using articles caught my eye and I thought I would put a post on it. I'm looking for help.

The site I have is a home business site. Its all about, need I say it, working from home. I think people should have the choice to build their own income instead of somebody else’s. Freedom of well being and all of that...anyway I was on your site looking for ways to help my business. I'm really looking for ways of building better rapport between recruits.

Anyways chris thanks for the great blog. I'll just have to carry on my search till I find what I'm looking for. Take care.

11:44 AM  
Blogger NewsBlogger said...

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Although Effective home business marketing using articles wasn't exactly, what I was looking for, it certainly got my attention and interest. I see row why I found your page when I was looking for best home based business related information, and I am glad I stopped by even though this isn’t a perfect match.

Fritz

7:20 AM  
Blogger NewsBlogger said...

Hi, I am chris, and like to contact you!

By my SEARCHING out FOR THE LATEST INFORMATION about working at home I have found your site.
Of course, I was looking out for working at home related information and I have found your Effective home business marketing using articles. Sorry, I have seen that isn't a perfect match. But, anyway, I am glad I have stopped by even though this isn’t a perfect match. What you have in your content is very interesting for most people.
I like to set up a link to you. What you think about?
It does will be a pleasure, if you contact me. Perhaps we have some same ideas. Wish you success with your site.

Fritz

7:28 AM  

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