The Headline Is Too Important

Here is a simple example to show you how important the headline of a post or article is. When you visit a site, even your favorite site or blog, how do you decide what you are going to click at and read? It is from the headline of course. Is it not?

The greatest article in the world is absolutely useless if the headline does not cry out to be read. If you want a single article to have an impact for you, you will have to come up with a headline that will generate clicks, lots of them, as people click to eagerly read what you have to say.